Food Retail and Marketing
How the right food choice is made easier
The Food Standards Agency
Food Standards Agency. 2007.
Junk food would be more easily avoidable and appealing to consumers if they weren't constantly reminded of offers and deals at their local supermarket. By cutting out junk food advertising through television, online and posters, there will be more space for healthier options to be considered instead.
In order to create a healthier population, healthier foods such as fruit and veg should be propted in ways to make people see them as a good option. Byy making colourful, simple, appealing dishes with fruit and veg. People will be more likely to give it a go. If the prices were also lower for freshnfruit and vegetables, rather than the competitive prices of junk food, healthy diets will be more accessible.
Dobson, P 2012.
As a result, the answer to the public eating more healthily, may be down to how little education may affect their knowledge of what are good andwhat are bad. This links to The Food Standards Agency of giving a clear guide on what the consumers are putting into their bodies.
Eggerton, J. 2007.
A general overview of this article suggests that there has not been a rise in junk food due to advertisement of junk foods. Other methods of advertisement and marketing must have been put into practice through other medid, as television ads are lower than expected where concernting obesity rates. These other methods incude online, posters, flyers, supermarkets and newspapers.
Agency's figures disagree with food-marketing critcs'
In a move sure to give ammunition to food marketers, the Federal Trade Commission said the number of TV ads for "junk" foods that kids see has not increased over the past 30 years.
Critics of TV food marketing have argued that a rise in such ads corresponds to the rise in childhood obesity and point to their own data that diverges dramatically from the FTC's.
"Our data do not support the view that children are exposed to more TV food ads today," said the FTC, saying that viewing of such ads has fallen by about 9%.
The FTC also says that there were not more ads for low-nutrition foods in 2004 (when the study was conducted) than in 1977, although it essentially concedes that that means those foods dominate just as much in 2004 as they did in 1977, with almost 95% of the ads for fast foods and restaurants; cereal, mostly highly sugared; desserts; sweets; snacks; and sweetened drinks.
The report's findings notwithstanding, FTC Chairman Deborah Platt Majoras has warned the industry to trim the food-marketing fat, citing the obesity problem. The announcement was actually the formal release of information the FTC first teased at a conference on obesity and food marketing back in July 2005.
So, why did it take almost two years to release the study? "Data analysis can sometimes take a long time to do, to make sure you cross all the t's and dot the i's," says Michael Salinger, director of the FTC's bureau of economics. The principal authors of the study were economists with the bureau.
Says the American Association of Advertising Agencies' Adonis Hoffman, "We have to believe that the FTC has taken a comprehensive, objective look at advertising to kids and their conclusions suggest that the connection between marketing and obesity is more complex and tenuous than many claim. I think you have to look at the FTC data and compare it to the Kaiser data and ask very tough questions."
The Kaiser Family Foundation concluded in a 2005 study released in March that kids 2-12 are seeing more than double FTC's figure, or some 12,000 junk-food ads.
The FTC concedes that its 2004 calculation of kids' ad viewing is at odds with some others, but it sticks with its figures.
Margo Wootan, director of nutrition policy for the Center for Science in the Public Interest, says one explanation for the FTC figures, if they are correct, is that companies are turning to other forms of marketing, including "spokescharacters" on packaging and online "advergaming," as well as marketing in schools. "So you don't need as much TV advertising," she says. Overall marketing aimed at children has doubled over the last decade or so, she says, but "TV is only one way in which companies market junk food to kids."
In fact, the FTC release comes as the agency prepares to collect information on all forms of marketing to kids, including online.
Promoting Anorexia
 1Only made to fit 'skinny people' as there is no large option. |
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 2Teaching children what dieting is. |
 3Told to loose weight as size 16 isn't 'normal'. |
 4Mannequins clothes are pinned back to fit better and look more appealing. |
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Edwards, J. 2011
This collection of images taken from advertisemnts, all have a way of promoting anorexia. A particularly common one, is those regarding fashion and those who are modelling such items. Those who appear to be wearing the items, are often skinny, supposedly this makes the clothing look more appealing so more people buy them as they are brainwashed into thinking they will look like these models. Thir unhealty appearance reflects on young girls i articular who are at a healty average but proceed to follow icons, mostly of a skinny petite figure. As marketing goes on, we do see more ranges for larger sizes. Markets such as asos have a reange dedicated to 'curvy' women, where plus size models wear the clothing. This is a positive outcome for those whos struggle to but clothing. On the other hand, brand such as Abercrombie & Fitch are very particular about who they see wearing their clothing. They make their clothing for 'attractive' or sinny people as they don't make sizes such as large, which may actually be classed as average size such as womens size 12.