Existing Campaigns - Other weight issues
Change 4 Life
This Change 4 Life Handbook explains the idea, intentions and outcomes of the Change 4 Life programme.
The public are heavily influenced by deals and supermaket offers because we all want to save money. MAy government campaigns have been set up and offer free help and advice to lead a healthy lifestyle.
Facts are instantly given to the reader once opening the booklet. This is a technique used to shock and educate the reader and to gain realization of the dangerously high numbers.
Existing strategies aree mentioned to give a motivational attitude to work along side other campaigns and changes made to make healthier lives.
Families and children are targeted as these are most at risk of obesity affecting them.
This carefully planned out campaign looks at different factors to weight loss.
From this campaign, they are aiming to educate people into changing their behaviour towards food. Lack of education of healthy diests and types of food, is a major factor in weight gain and obesity, especially where families are concerned.
Food Standards Agency
This video demonstrates the harsh reality of what goes into our bodies when we choose to eat fatty foods. Saturated fats especially target our arteries and decrease blood flow, as it clogs them with fat.
their target audience needs to recognize themselves in the commercials in order to effect what he hopes will be an "aha moment," where they realize that "the example of what they buy and what they eat may be sending the wrong message to their kids."
Abrams, L. 2012.
Think of the (Fat) Children
This book Think of the (Fat) Children, Abrams, L, discusses how viewers react when they feel that they can relate to the advert. This technique can be used to target overweight people by displaying problems they face in everyday life.
Ultimately, this should be able to bring the viewers to realise the risks they are prone to if they don't change the way they eat now.
Through advertisement, TV is a broad place to display adverts to target the majority of the audience. As a result, more poeple should be able mak ethe decsion to change thir lifetyle for themselves and their families.